Brian Petersen

Brian Petersen is Co-founder & CEO of OnPagePilot and Head of SEO at Face Media. He brings more than 12 years of full-time SEO experience, supported by a career in sales, marketing, and leadership that began in 1996.

Before SEO became his full-time focus, Brian spent years building sales teams, managing companies, developing products, and shaping marketing strategies. That commercial background still defines how he approaches search today. Rankings matter, but only when they create visibility, customers, and sustainable business growth.

Brian's SEO career spans agency work, entrepreneurship, telecommunications, and some of Denmark's largest digital platforms. As SEO Manager for YouSee.dk, he led strategy and implementation as the site grew to rank for approximately 35,000 keywords and attract around 2.5 million organic visits each month. His work covers technical SEO, content strategy, topical authority, analytics, site architecture, link building, and close collaboration with developers, designers, UX teams, and business leaders.

Today, as Head of SEO at Face Media, Brian leads specialists, develops client strategies, measures campaign performance, pitches new business, and helps evolve the agency's SEO services. His strength lies in connecting three perspectives that are often separated: what search engines need, what customers want, and what a business must achieve.

Alongside SEO, Brian has developed a deep passion for artificial intelligence. He is fascinated by how AI can strengthen research, reveal patterns, automate repetitive work, and give skilled people more time for judgment and creativity. He approaches AI with the same mindset he brings to SEO: curiosity, practical experimentation, and a healthy refusal to believe in magic buttons.

At OnPagePilot, Brian brings decades of commercial experience and 12+ years of full-time SEO expertise into his role as Co-founder & CEO. His ambition is to help SEO professionals turn complex data into confident action and navigate a search landscape that now includes both traditional results and AI-generated answers.

Brian believes lasting progress comes from combining experience with curiosity. The tools will change. Search will change. AI will change. But the willingness to learn, test, and improve will always be what moves people and businesses forward.