About Us

Built by SEO specialists — simplifying SEO, amplifying results.

Onpage Pilot was born out of frustration — and a vision.

For more than 12 years, Brian Petersen has lived and breathed SEO. From consultant to manager to Head of SEO, he's worked with countless tools along the way.

But every time, the same problem appeared: none of them could do it all. Switching between platforms, dealing with missing features, and patching together workflows wasn't just inefficient — it was holding SEO specialists back. Brian knew there had to be a better way. A single, holistic platform powered by AI and machine learning. A tool designed not just to analyze, but to understand. Not just to report, but to guide.

To make it a reality, Brian turned to the one person he trusted most: Claus Valgren. A senior developer with deep roots in the SEO world, Claus had built his own semantic search engine (SiteXploration) more than a decade ago — long before AI became the buzzword it is today. Having worked together before, Brian and Claus shared not just expertise, but vision and trust.

Our Vision & Mission

Together, they set out on a mission: To build the most complete SEO system possible — created by SEO specialists, for SEO specialists. Onpage Pilot is more than a tool.

It's the culmination of years of hands-on experience, technical brilliance, and a relentless drive to simplify the complex world of SEO. Whether you're a consultant, an in-house specialist, or leading a team, Onpage Pilot is here to help you go further, faster — without compromise.

Our Values

At Onpage Pilot, our values aren't just words on a wall. They're the principles that guide every decision, every feature, and every interaction with the SEO community we serve.

Specialist-First Approach

We believe deep expertise trumps generic solutions every time. Our team consists of SEO practitioners who've been in the trenches, not theorists who've read about it.

Simplicity Through Intelligence

Complex problems deserve elegant solutions, not complicated ones. We use AI and machine learning to eliminate friction, not create more steps.

Transparency in Everything

No black boxes, no hidden algorithms, no vague promises. SEO specialists deserve to understand exactly how their tools work and why recommendations are made.

Relentless Focus

Instead of trying to be everything to everyone, we obsess over being the best at what matters most to SEO professionals. Every feature must earn its place by solving real problems.

Our Commitment

To the SEO community we serve, Onpage Pilot commits to building the most comprehensive SEO platform that eliminates tool fragmentation through complete workflow integration.

We deliver AI-powered insights that understand search intent and technical dependencies like an experienced specialist would, maintaining complete transparency in our algorithms and methodologies so professionals always understand how and why recommendations are made.

Our ultimate commitment is to continuously innovate based on real-world SEO challenges and search engine evolution while providing enterprise-grade performance that scales from solo consultants to Fortune 500 teams without compromise. We exist to be the platform SEO specialists trust to elevate their work, amplify their results, and advance their careers.

Partner with Us

We believe in the power of collaboration. If you're an agency, a technology provider, or an industry expert looking to grow together, we'd love to explore partnership opportunities.

Get In Touch