What a brand persona is
A brand persona is a description of a voice: how formal it is, how long its sentences run, which words it prefers and which it never uses. It is not a description of a client or a target reader. When AI Writing drafts an article, the persona is what makes the draft sound like your brand instead of like a model.
Personas live in the Editor under Brand Personas. You pick one per article; the same brief written with two personas reads like two brands.
Five voices to start from
OnPagePilot ships five system personas, each a different combination of tone, vocabulary level and sentence length: Casual Blogger (casual and personal, simple vocabulary, short sentences), Corporate Authority (formal and credible, moderate vocabulary, medium sentences), Friendly Marketer (warm, simple, short), Sales Expert (persuasive, simple, medium) and Technical Expert (authoritative and precise, technical vocabulary, medium sentences).
Use them as they are, or as a reference for what a complete persona looks like before you write your own.
The fields, and what each one does
Persona name describes the voice, not the client. Vocabulary level is Simple, Moderate or Technical, and sets how specialised the words may be. Description is the short line shown on the persona card. Sentence length is Short, Medium or Long.
Tone attributes are comma-separated adjectives; the first ones are shown on the card and all of them steer the draft. Preferred words carry your brand vocabulary, product names and house terms, so the model uses your names for things. Banned phrases keep out cliches, competitor names and claims you cannot make. Sample content is a few paragraphs in the voice you want, used as a style reference.
Writing a persona that works
1. Start from the closest system persona and change what is wrong with it for your brand, rather than writing from a blank form.
2. Fill Preferred words and Banned phrases first. They do more for brand consistency than any adjective: the right product names in, the wrong claims out.
3. Paste real sample content. Two or three paragraphs your brand has actually published tell the model more than a list of adjectives.
4. Draft one article, read it aloud, adjust one field, draft again. Change a single field at a time so you can tell what moved the voice.
Personas are validated
Persona text is an instruction to a model, so it passes through the same guardrail pipeline as every other input. A persona whose words match an injection pattern is rejected rather than saved. If that happens to a legitimate phrase, rephrase it; the Security guide explains what the guards look for.
Where the persona is used
The persona is chosen in the SEO Editor settings, next to the template, before AI Writing generates the outline and the sections. Every section is written in that voice, and a regenerated section keeps it.
Where to go next
The AI Writing feature page shows personas and templates in the writing flow with product captures. The AI Writing FAQ answers the questions we get most often about voice and structure. The Content Templates guide covers the other half of the setting: the shape of the article.
If you are in the BETA and a persona does not sound the way you defined it, tell us on the contact page.
- A persona describes a voice, not a client
- Five system personas: Casual Blogger, Corporate Authority, Friendly Marketer, Sales Expert, Technical Expert
- Vocabulary level, sentence length, tone attributes, preferred words, banned phrases, sample content
- Persona text passes the same guardrails as every other input
- Chosen per article in the SEO Editor, applied to every generated section